Members of the Z Generation are those under 25 years old and born between 1995 and 2010. Given their young age, they mostly live with their family and influence their purchasing choices. Technological natives and social media experts, primarily Instagram, prefer the use of images over words. But this does not translate into superficiality asRead more
Good morning to you coffee lovers, to those who wake up better with the perfume of fresh coffee. To you, who use the excuse “see you for a coffee?” to taste your favorite drink once more, And good morning to you, that making coffee is your job. You, who own or work in a bar,Read more
Exported and taken as an example all over the world, hospitality has always characterized Italian people. The bar, with all its specific features, has become one of the symbolic places of our country together with the assiduity as it frequented , from breakfast to aperitif, becoming part of our daily life. Places of great success,Read more
In an highly competitive business segment, which has suffered more than others in recent months, it is fundamental to successfully revise the coffee experience in your premise. Atmosphere, details, service, quality, extended opening hours and a wide coffee offer to be adapted to the various moments of the day – from breakfast to aperitif –Read more
After weeks of forced closure, bars and restaurants have finally raised their shutters, but in an atmosphere of restricted health security and fear that with difficulties will still loosen for some time. In this context, the external areas of the premises assume strategic and ever-increasing importance. To respond to the need avoiding gatherings, customers andRead more
With the MOBILITY project Caffè Vergnano inaugurates a new concept of cafeteria, bringing for the first time the possibility of preparing the real Italian espresso directly “on the road”. The idea, based on company’s consolidated know-how, recalls the style of the over 150 Caffè Vergnano branded coffee shops opened all over the world. It reinterpretsRead more
It is a story of a family, of values and tradition. A story that speaks of Italy and which traces more than 135 years of history linked to coffee. This is the new photographic story launched on the Instagram profile of Caffè Vergnano that wants to bring a message of sharing and hope in suchRead more
Coffee is good for love. This is true every day and even more on Valentine’s Day. Indeed, field studies and tests have shown that this tasty beverage doesn’t only taste great and have a beneficial effect on our mood but is also revitalising and aphrodisiac—it’s good both for our mind and our heart.