Federica Pellegrini is the 2023 face of Women in Coffee.
Olympic champion Federica Pellegrini, widely considered one of swimming’s all-time global greats, epitomises the project’s vision of providing tangible support and inspiration to women around the world.
Women in Coffee is Caffè Vergnano’s women-focused social sustainability initiative created by CEO Carolina Vergnano, and launched in 2018.
Women in Coffee, in collaboration with the International Women’s Coffee Alliance, was founded with the aim of supporting women working in small coffee plantations.
The project has since evolved, widening its mandate and becoming an inclusive vessel for initiatives that support culture and education, two fundamental tools in terms of driving emancipation and creating value.
In 2019 we ran a fundraising program to buy a roasting machine and start a micro-roasting lab managed by 20 women in Hondo Valle County, Dominican Republic.
Our second fundraising, started in 2021, led to the creation of a library for the community of Cual Bicicleta in Marcala, Honduras.
The “Family Rural Library”, which was completed in the summer of 2023, is a gathering place for women to achieve their full potential, for children to study, learn and have fun and for families to come together. Additionally, members of the International Women’s Coffee Alliance can use the library as a meeting place.
The ongoing fundraising will allow a further development of the project in Honduras: we will provide them with the equipment for the library, we will build a café with an outdoor space and a local Academy for training. These facilities will allow us the opportunity to support didactically the community who will gather at the library as well as to give them further tools for both professional and personal growth.
In 2024 we aspire to build a ‘bridge’ of dialogue and exchange with women involved in the coffee industry. To achieve this, we plan to ’embark on a journey’ with our training center, the Accademia Vergnano, reaching out to all the countries involved in the project. Our aim is to establish smaller Academies to support these women and their communities, thereby investing in their future.
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Women in Coffee fundraising program supports small communities of female workers on coffee plantations: the project-dedicated Women in Coffee blend and pink collection items sold online and in WIC Cafès all over the world contribute to the project proceeds.
Women in Coffee gets behind the counter with a tailor-made offer including a coffee selection, the merchandising and the equipment to serve blends of possibilities, contributing to project proceeds.
The Pink Collection features new items from the collaboration between the illustrator Pennika and Caffè Vergnano. The artist’s tribute to Women in Coffee tells the story of women and how they face everyday struggles with irony and the right amount of caffeine: just like Women in Coffee project, Pennika’s illustrated items support female coffee farmers.
The Women Food Library project was born from a conversation between friends: that is when Angela Frenda, Food Editor of Corriere della Sera, and Carolina Vergnano, CEO of Caffe Vergnano, joined forces to create a food library dedicated to women. The Women Food Library in the Accademia Vergnano in Chieri aspires to be the largest of its kind.
Every November 25th, International Day for the Elimination of Violence against Women, Women in Coffee stands in solidarity with the victims of abuse by donating the profits from the day, and the Pink Collection proceeds to organizations like Telefono Rosa [Pink Phone] and CADMI [Casa delle Donne Maltratte or Home for Mistreated Women].
A Coffee with... is a project designed to promote female leadership and a culture of inclusion among Caffè Vergnano’s and CCHBCI's employees. It involves interviewing inspiring women from various organizations and donating all proceeds from the meetings to Women in Coffee.
In 2020 we launched a training course for educators and students in middle and secondary schools in collaboration with Funtasia Digital. This course explored new methods of promoting social-emotional well-being and fostering positive relationships, focusing on diversity and empathy between genders.