Federica Pellegrini is the 2023 face of Women in Coffee.
Olympic champion Federica Pellegrini, widely considered one of swimming’s all-time global greats, epitomises the project’s vision of providing tangible support and inspiration to women around the world.
Women in Coffee is Caffè Vergnano’s women-focused social sustainability initiative created by CEO Carolina Vergnano, and launched in 2018.
Women in Coffee, in collaboration with the International Women’s Coffee Alliance, was founded with the aim of supporting women working in small coffee plantations.
The project has since evolved, widening its mandate and becoming an inclusive vessel for initiatives that support culture and education, two fundamental tools in terms of driving emancipation and creating value.
In 2019 we ran a fundraising program to buy a roasting machine and start a micro-roasting lab managed by 20 women in Hondo Valle County, Dominican Republic.
2021 and 2022 fundraising programs financed the construction of a community library in Marcala, Honduras. A common space for sharing ideas and dreams, where women can gather and express their potential. But also a place where children can study, learn and have fun.
We want to increase our commitment to providing women and their families with further empowering resources, such as a coffee shop in the library, new equipment, and an Academy for training purposes.
I have a suitcase full of dreams; Women in Coffee is one of them. Like all dreams, they must be nurtured, cared for, and grown with passion and dedication.
CEO Caffè Vergnano
Olympic champion Federica Pellegrini epitomises the project’s vision of providing tangible support and inspiration to women around the world. The positive values associated with both her personal and professional experiences, alongside her commitment to integration, female empowerment and gender equality, chime perfectly with Caffè Vergnano’s own “pink vision”.
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Women in Coffee fundraising program supports small communities of female workers on coffee plantations: the project-dedicated Women in Coffee blend and pink collection items sold online and in WIC Cafès all over the world contribute to the project proceeds.
Women in Coffee gets behind the counter with a tailor-made offer including a coffee selection, the merchandising and the equipment to serve blends of possibilities, contributing to project proceeds.
The Pink Collection features new items from the collaboration between the illustrator Pennika and Caffè Vergnano. The artist’s tribute to Women in Coffee tells the story of women and how they face everyday struggles with irony and the right amount of caffeine: just like Women in Coffee project, Pennika’s illustrated items support female coffee farmers.
The Women Food Library project was born from a conversation between friends: that is when Angela Frenda, Food Editor of Corriere della Sera, and Carolina Vergnano, CEO of Caffe Vergnano, joined forces to create a food library dedicated to women. The Women Food Library in the Accademia Vergnano in Chieri aspires to be the largest of its kind.
Every November 25th, International Day for the Elimination of Violence against Women, Women in Coffee stands in solidarity with the victims of abuse by donating the profits from the day, and the Pink Collection proceeds to organizations like Telefono Rosa [Pink Phone] and CADMI [Casa delle Donne Maltratte or Home for Mistreated Women].
A Coffee with... is a project designed to promote female leadership and a culture of inclusion among Caffè Vergnano’s and CCHBCI's employees. It involves interviewing inspiring women from various organizations and donating all proceeds from the meetings to Women in Coffee.
In 2020 we launched a training course for educators and students in middle and secondary schools in collaboration with Funtasia Digital. This course explored new methods of promoting social-emotional well-being and fostering positive relationships, focusing on diversity and empathy between genders.