Open a Women in Coffee bar

Join Caffè Vergnano's social sustainability project.

Apri un bar Women in Coffee

Women in Coffee at the bar

Women in Coffee (WIC) is a charity and fundraising project that enhances the role of women working in coffee plantations and supports women’s empowerment projects.
WIC gets behind the counter and customises the coffee selection, the merchandising and the equipment to make enjoying coffee at the bar a great all-round experience.

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Women in Coffee supports social sustainability projects for women
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A Special Project

For select baristas whose story is consistent with the initiative and who want to be part of a project built on solidarity
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Caffè Vergnano donates a percentage of its proceeds from the sale of coffee and products to WIC projects
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Fine Coffee

The varieties that make up the WIC blend originate from the main regions featured in our projects
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What will you receive?

A tailored pink plan that not only meets your needs but respects the features of the venue itself. The limited-edition coffees and equipment, as well as products for the barista and end consumer all contribute to creating a special atmosphere and support real sustainability projects for women.

Foto Un progetto su misura per il tuo bar

A plan tailored to your bar

The various elements involved in the project can be combined in different ways to suit your needs.

miscela solidale wic

A blend based on solidarity

From the two lands that inspired our Women in Coffee project, comes this limited-edition coffee. Santo Domingo’s malty and fruity notes combined with Honduran Marcala chocolaty nuances are complemented by the finest South American and African Arabica, and a touch of Asian Robusta.
Packaged in 100% rPET. rpet eng

merchandising bar wic

Bar merchandising

Espresso cups, cappuccino cups, mugs, tops and aprons bring a "touch of pink" to the venue and staff.

Un percorso di formazione ad hoc

Ad-hoc training course

Courses for staff provided by a qualified trainer from the Vergnano Academy.

Il merchandising per il bar

Products for customers

Customers can purchase limited-edition items at the venue, actively contributing to the fund-raising effort as a result.

Discover how products contribute to fundraising

Why open a
Women in Coffee bar?

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    With its mobile café concept, Street Coffee has an all-new tool dedicated to the "Women in Coffee" project. Volkswagen's legendary Bulli has been given a new lease of life and a touch of pink to bring coffee built on solidarity to the street.

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