Green
Earth Day is celebrated worldwide each year on 22 April. This anniversary was launched for the first time by the United Nations in 1970 with the […]
Are the Italian terms organico (whole, non-processed) and biologico (organic) synonyms? How often have we heard and used these two terms thinking they refer to the same concept? Their meaning, however, is quite different. Let’s find out how to use them correctly!
Nothing of the best things that nature gives us is ever throw away. And with a little effort and creativity, everything can find a second creative and eco-friendly use. Coffee is no exception and after use, it can become the ideal soil to grow edible mushrooms at home. This is how you can do it!
Sustainability, waste and waste reduction, circular economy, green approach: these are the key words that are more and more common in the food and beverage world […]
Do you know that April is sustainability month? International Earth Day is celebrated on April 22nd, the theme this year is “Restore our Earth”. To face […]
On the occasion of International Earth Day 2021, Caffè Vergnano announces the creation of its Committee for Sustainability, a new operational body that aims at establishing […]
World Bee Day is celebrated on 20 May, bees are a fundamental link in the entire food chain. Did you know that thanks to their tireless […]
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Every year, World Earth Day turns the spotlight on numerous and increasingly more relevant green issues, each edition of Earth Day focusing on a specific campaign. The 2018 edition focuses on the ever-increasing production of plastic waste and the resulting pollution of water sources. From poisoning marine life to littering our beaches and landscapes and clogging our landfills, the exponential growth of plastics is more and more a real threat to the survival of our planet. In response, Earth Day 2018 will gather and disseminate information, organise and support activities to fundamentally change human attitude and behaviour about plastics. Indeed, the ambitious goal is to bring the citizens of the world to a new level of awareness on plastic pollution, promoting a virtuous circle of positive behaviour. Currently, about 300 million tons of plastic are produced each year to make bags, bottles, packaging and other products for people from all over the world. Unfortunately, only about ten percent of this plastic is recycled and re-used correctly. The rest ends up in landfills or as waste in our natural environment, where dangerous chemicals disperse into the soil and the surrounding waters, endangering human beings and wildlife. The www.earthday.org site gathers many initiatives promoted by companies, organisations and individuals to contribute in support of the ongoing campaign. In addition, ahead of Earth Day, an online calculator was released (available here) allowing everyone to quantify their production of plastic waste on a day-to-day basis, together with a toolkit download it here featuring good practices to reduce the quantity of plastic waste. A variety of products have been taken into consideration: from plastic plates to toothbrushes. They are all everyday objects, just like coffee. Indeed, with the explosion of coffee in capsules, espresso has also become a not always sustainable pleasure. Just think of the guidelines of several European cities such as Hamburg, which, in order to reduce the production of non-recyclable plastic waste, banned the use of coffee in plastic capsules already two years ago. Does this mean we should feel guilty when we drink espresso at home? Actually, no. The solution is all proudly Italian. In 2015, well in advance of the trend, Caffè Vergnano, the oldest Italian coffee roasting company, launched Èspresso 1882, its first mass-market range of compostable capsules compatible with Nespresso. Being compostable means that, once the coffee has been dispensed, the capsule can be thrown into the organic waste bin and later recovered to be transformed into compost. This innovative and cutting-edge solution offers consumers the possibility to enjoy the ultimate pleasure of authentic Italian espresso while embracing sustainability and awareness. Some key figures: in 2017, 60 million of Caffè Vergnano compostable capsules were sold all over the world, amounting to 120 tons of plastic that can be transformed into compost, without being accumulated in landfills. These significant figures can play an important role in reducing plastic waste if combined with proper management of waste sorting on a daily basis. “We have always believed in the capsules segment, anticipating trends and launching the first capsule compatible with Nespresso, today's market leader,” said Caffè Vergnano’s CEO Carolina Vergnano. “We have focused on innovation from the very beginning. And even more so today, with a real project to protect the environment.” The Èspresso 1882 capsules are certified with Vinçotte's (internationally recognized organisation) “OK compost” label and you can find them in retail outlets or online from Caffè Vergnano’s e-commerce store. They are eco-friendly, and the coffee is as good as ever. These new capsules preserve the aroma of Caffè Vergnano’s blend while ensuring excellent coffee quality in the cup. And numerous are Caffè Vergnano’s initiatives in support of Earth Day, all promoted by the hashtag #bevicompostabilmente! (drink compostably). Here they are: - The Tin Configurator, the online platform to customise your tin, features two special backgrounds dedicated to Earth Day 2018. - On 16 April (until 13 May) the #vergnanogoodhabits reward initiative will be launched on Instagram to encourage users to post photos of their good habits around a cup of coffee with a chance to win discount coupons for the e-commerce store. - The www.caffevergnano.com site now features the new #bevicompostabilmente section, entirely dedicated to the green initiatives promoted by the Company, and during the week of Earth Day 2018, the home page will be entirely green. - Caffè Vergnano’s e-commerce promotion for the purchase of Èspresso 1882 compostable capsules. - An event in partnership with Eataly US: in front of the stores in New York, Boston, and Los Angeles a “fleet” of green bikes branded Caffè Vergnano will grab the attention of passers-by who can take part in a fun “green” questionnaire to win discount coupons and a Made in Italy recipe book. All the info is available at www.caffevergnano.com, the home page that during Earth Day week will be dressed in green! [post_title] => Caffè Vergnano celebrates Earth Day! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => caffe-vergnano-celebrates-earth-day [to_ping] => [pinged] => [post_modified] => 2018-04-16 09:43:15 [post_modified_gmt] => 2018-04-16 07:43:15 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/caffe-vergnano-celebrates-earth-day/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 69756 [post_author] => 5 [post_date] => 2018-07-05 08:00:14 [post_date_gmt] => 2018-07-05 06:00:14 [post_content] => Are the Italian terms organico (whole, non-processed) and biologico (organic) synonyms? How often have we heard and used these two terms thinking they refer to the same concept? Their meaning, however, is quite different. Let’s find out how to use them correctly! Safeguarding the environment is becoming more and more an essential matter and we inevitably end up talking about it. Being aware of the many sources of pollution that surround us and arrive on our tables urges us to defend our health in an active and responsible manner. Choosing organic food A healthy habit we should put into practice is the informed choice of foods we eat during our meals. Today, more than ever, it is important to choose ingredients that don’t come from polluted areas or are cultivated with the most natural methods, without the use of pesticides and herbicides. However, to choose organic food without stumbling across errors or counterfeit we must be well informed. Let’s not fall into the trap It is essential to read and know how to understand labels. Indeed, it often happens to find unclear terms that don’t mean anything to us. For instance, in Italy, you might read on the packaging the word organico and immediately think it means organic. The truth is this term is rather misleading because it plays on the immediate similarity with the English word ‘organic’. Whereas, in Italian, organico refers to whole non-processed food, such as fruit, vegetables, fish and meat. This, however, doesn’t automatically translate into healthy and organic food. Organic certification Whether food is whole or not, to bear the organic food label, it must have been cultivated according to the strict standards of organic farming, and the company must undergo the required checks and, in the case of processed food, the main ingredients must be organic. In addition, the certification bodies issue organic certification seals to companies that meet all the required standards. Some common examples are the ECOCERT and ICEA seals. Organic products Therefore, the Italian word biologico (whole, non-processed) doesn’t necessarily mean healthy and certainly doesn’t mean organic. Whereas, Italians might find the English ‘organic’ label (https://shop.caffevergnano.com/87-sacco-bio-1-kg.html) on international or Italian products that are also intended to be exported. In this case, the label indicates its organic origin and most likely it will also be specified in Italian on the package. Even coffee becomes organic Organic coffee has finally arrived in our cups! Coffee lovers can choose excellent organic blends, either loose or in capsules, to enjoy a good and healthy coffee knowing that they haven’t contributed to polluting the lands where it was cultivated or put farmers’ health at risk. This is an act of responsibility that we can replicate in everyday life. Now, choosing organic products is simple and always more affordable. Have you ever had organic coffee? Can you easily find it at the café? Tell us about your experience. [post_title] => Biologico and organico in Italy - let’s bring some clarity [post_excerpt] => Are the Italian terms organico (whole, non-processed) and biologico (organic) synonyms? How often have we heard and used these two terms thinking they refer to the same concept? Their meaning, however, is quite different. Let’s find out how to use them correctly! [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => biologico-and-organico-in-italy-lets-bring-some-clarity [to_ping] => [pinged] => [post_modified] => 2018-07-05 08:00:14 [post_modified_gmt] => 2018-07-05 06:00:14 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/biologico-and-organico-in-italy-lets-bring-some-clarity/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 69759 [post_author] => 5 [post_date] => 2018-10-05 08:00:54 [post_date_gmt] => 2018-10-05 06:00:54 [post_content] => Nothing of the best things that nature gives us is ever throw away. And with a little effort and creativity, everything can find a second creative and eco-friendly use. Coffee is no exception and after use, it can become the ideal soil to grow edible mushrooms at home. This is how you can do it! The use of coffee grounds in cosmetics has become quite popular: coffee grounds help you to stay in shape, are ruthless enemies of cellulite and allies of dark hair and can be reused in a thousand ways thanks to their numerous beneficial properties. In the last few years, they have also proved to be valuable for gourmet recycling. Indeed, they have become an excellent growth medium for edible mushrooms. We can really say “from the coffee cup to risotto”. An idea from the Far East The idea, in reality, is of a Chinese mycologist who perfected it over twenty years ago. More recently, however, there have been start-ups that have focused on this ecological and economic method of cultivation, and companies that have decided to market ready-to-use kits. Why coffee grounds? But what are the features that make coffee grounds so suitable to grow mushrooms? First of all, they are sterile, due to the high temperatures to which they are subjected. If they are well preserved, it prevents the proliferation of moulds and bacteria. In addition, coffee grounds are very rich in nutrients that are useful for the growth of mushrooms: phosphorus, nitrogen and cellulose combined with an acidic pH are ideal for the growth of different varieties of mushrooms, especially the Pleurotus, which are very easy to cultivate. All you need to grow mushrooms at home To organise the cultivation of mushrooms you just need a few items: a dark, resistant plastic bag, a wooden box such as those for fruit, mycelium—the seeds of the mushrooms that we want to cultivate— and, of course, a large number of coffee grounds at room temperature. How to get a good harvest Start by placing the dark bag in a wooden box and fill it with well-ventilated coffee grounds, alternated with mycelium. After doing this, the bag must be closed and kept in a cool, dark place for the incubation period. After a few days, the mixture will become whitish and it will begin to have a pleasant fragrance of mushrooms. This is the right time to make some cuts in the bag and store it outdoors in a spot not hit by direct light, at a temperature between 15 and 20 degrees. In about 3 weeks, we will be able to savour the first crop that will be fresh and fragrant. In addition, when the production cycle is over, you will be able to recycle coffee grounds to fertilise the soil of acidophilic plants such as azaleas, hydrangeas and rhododendrons, or to use it as compost for your vegetable garden. Therefore, coffee continues to amaze us with its virtues and the many recycling options it offers. Have you ever tried to grow mushrooms at home? Have you ever used coffee grounds for this purpose? Share your experience with us! [post_title] => Growing mushrooms in coffee grounds: when recycling is simple and delicious [post_excerpt] => Nothing of the best things that nature gives us is ever throw away. And with a little effort and creativity, everything can find a second creative and eco-friendly use. Coffee is no exception and after use, it can become the ideal soil to grow edible mushrooms at home. This is how you can do it! [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => growing-mushrooms-in-coffee-grounds-when-recycling-is-simple-and-delicious [to_ping] => [pinged] => [post_modified] => 2018-10-05 08:00:54 [post_modified_gmt] => 2018-10-05 06:00:54 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/growing-mushrooms-in-coffee-grounds-when-recycling-is-simple-and-delicious/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 69801 [post_author] => 5 [post_date] => 2020-10-30 08:21:18 [post_date_gmt] => 2020-10-30 07:21:18 [post_content] =>Sustainability, waste and waste reduction, circular economy, green approach: these are the key words that are more and more common in the food and beverage world with increasing force. The change of perspective is necessary by law (the regulations will go further in this direction) and due to the need of a market that wants to work to limit the environmental impact as much as possible, with consequent advantages also in terms of cost reduction. Here are our tips for bars and restaurants that want to give a contribution to the environment in their daily work:
- Always choose used or recycled materials for the furnishings, giving new life to objects that otherwise would have been destined to garbage, with a view to the perfect circular economy. These will also give a personal connotation to the place, immediately communicating your sustainable philosophy and differentiating it from competitors. Obviously, the choice of furnishings and related materials will depend on the type of venue you want to create and the refined atmosphere, but always remember to wink at taste and design. If you are still looking for the perfect location, do not underestimate the possibility of recovering spaces previously assigned to other uses and perhaps abandoned, which with a careful renovation, could restore a unique charm.
- Recycle! And have it done, organizing a special area for the collection of different waste, also available to customers. Do not forget that this space can be an excellent opportunity to communicate your care to the subject, perhaps with a real graphic poster that explains your commitment.
- Better in bulk! Give preference to the administration of juices, water and soft drinks on tap: in this way you will avoid many unnecessary packaging and you will probably be able to guarantee your customer a cheaper price. The returnable glass bottles are a valid and virtuous alternative.- Abolish disposable items as much as possible: choose the durable alternative or, if not possible, opt for recycled, recyclable and compostable materials. Include the products you use for cleaning, detergents, soaps and perfumers in this good practice by purchasing loose products or special refills.
- Fight food waste: in addition to the economic aspect and the ethical and moral one, understanding in depth what is sold and what least allows you to avoid throwing away too much food, saving the environment from unnecessary and harmful consumption of resources.
The FIPE (Italian Federation of Public Services) data speak clearly about the problem: 80% of the restaurateurs interviewed determine as significant the waste of food in the restaurant, which occurs mostly during final consumption (people don’t finish the food they order), in food procurement and during food preparation. The solutions to overcome this serious problem can be different and complementary. First of all, offer the customer the opportunity to take away any food that they haven’t consumed using the now famous doggy bag: if you are the first to offer this new chance, by advertising and declaring it explicitly, no one will feel embarrassed and you will have helped to reduce food waste. To make this practice truly sustainable, you can directly propose ecological, durable and aesthetically pleasing packaging, perhaps customized with the logo of your restaurant.
Then evaluate if the portions are adequate or if on the contrary they are too abundant; remember that, with creativity, study and passion, you can then propose alternatives uses also using parts of the less known products. In general, there is no need for a menu too complex or extensive recipes, as the risk would be to create confusion and make the analysis much more complex and less effective.
- Sell (or give away!) unsold food at the end of the day at moderate prices; some apps (eg togoodtogo), allow locals to become part of a circuit that provides customers with boxes of food close to expiration date at a truly competitive price. Probably with a tool like this one you will also bring in new potential customers, perfectly in target, into the venue, who will know you for the first time through a virtuous activity.- Prefer short chain foods, of quality and with a known origin: you will save the environment avoiding transport and therefore pollution and will guarantee customers a better taste. A choice of value that has positive repercussions also at a social and economic level, because it protects local producers and frees buyer and customers from the logic and impositions of intermediaries, guaranteeing the definition of a fair price.
- Offer seasonal menus, respecting sustainable agricultural production: the products will express all their best organoleptic properties, for the benefit of flavor and respect for nature (and, of course, they will cost less if bought at the right time). But be careful not to get carried away too much and to want to propose too frequent changes, because customers may not have time to notice the renewal and, consequently, would not be able to fully appreciate the effort. The optimal time frame is 3 months.- Reward the virtuous behavior of customers by offering discounts to those who arrive by bicycle, or bring with them water bottles or containers to carry what they buy in the restaurant.
- Transfer your philosophy to the staff and make them an involved part of the project, making them aware of the culture of energy saving, separate collection and waste reduction. Adherence to a sustainability project must take place by all staff members: every action or communication must be consistent so that the choice is perceived as real and authentic.
- Use sustainable energy sources, reduce water consumption by using special flow reducers on mixers, prefer hand dryers over paper ones, choose energy-saving appliances.
- Select suppliers who make virtuous choices in terms of packaging, reduction of waste and choice of raw materials. Choosing partners also on the basis of ethical / environmental criteria, possibly with certifications that, in addition to protecting the environment, guarantee high quality standards, will help make your offer unique and valuable.[post_title] => Sustainable food service: some good practices to make the DIFFERENCE [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => sustainable-food-service-some-good-practices-to-make-the-difference [to_ping] => [pinged] => [post_modified] => 2020-10-30 08:21:18 [post_modified_gmt] => 2020-10-30 07:21:18 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/sustainable-food-service-some-good-practices-to-make-the-difference/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 69817 [post_author] => 5 [post_date] => 2021-04-19 06:39:51 [post_date_gmt] => 2021-04-19 04:39:51 [post_content] =>
All these good practices that require sensitivity, preparation, commitment and a change of perspective, must be clearly shared and explained to the customers, who will give the place a value and differentiate it by virtue of this from the competition.Do you know that April is sustainability month?
International Earth Day is celebrated on April 22nd, the theme this year is "Restore our Earth". To face this issue, we have rethought the steps we have taken in the past and the ones we are taking daily for a sustainable approach to the environment.
We are truly committed to becoming every day more sustainable towards the environment.
Compost - Our Èspresso1882 and A Modo Mio compatible capsules are compostable, therefore, recoverable in the separate organic waste collection. In this way, waste is reduced, the first step towards a sustainable approach to the environment.
Second life - Our coffee tins can be reused in many ways! All you need is a bit of imagination!
Recycled and recyclable - The packaging of our pack dedicated to the foodservice segment is recycled and recyclable, made up of 50% regenerated R-PET plastic. Better coffee for the environment even out of home.
Recycling – Every product wrapping can be recovered in a separate collection (compost, aluminum, plastic, paper ...) Separating the various packages in the appropriate containers is a gesture as simple as important.
From waste to resource - The by-products of production are given a second life: from coffee films, intended for zootechnical and/or energy use, to jute bags reused for mulching and soil containment in agriculture and nurseries. To find out more, visit the dedicated page on our website
[post_title] => Caffè Vergnano’s sustainable commitment [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => caffe-vergnanos-sustainable-commitment [to_ping] => [pinged] => [post_modified] => 2021-04-19 06:39:51 [post_modified_gmt] => 2021-04-19 04:39:51 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/caffe-vergnanos-sustainable-commitment/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 69818 [post_author] => 5 [post_date] => 2021-04-22 08:08:10 [post_date_gmt] => 2021-04-22 06:08:10 [post_content] =>On the occasion of International Earth Day 2021, Caffè Vergnano announces the creation of its Committee for Sustainability, a new operational body that aims at establishing the company's strategic and action lines for the next few years.
In defining the action plan, Caffè Vergnano has identified three areas within which to articulate these activities: production process, energy, and product development.
For years, the company has been committed to running these actions sustainably, and they will be the springboard from which the guidelines will be defined.
The Committee is made up, at a very early stage, of technical and strategic resources within the company, who are currently engaged in the following divisions: Production, Quality, Purchasing, Logistics, Design, Marketing & Pr.
A second phase will also include the entry of guests and external consultants in order to broaden the point of view and skills applied to the project.
"For years, we have been committed to sustainability in a broad sense. We believe it is now essential to structure our actions in a more defined and shared way" declares Carolina Vergnano, founder of the Corporate Committee - "This is the only way that we can act more concretely and effectively, putting environmental issues at the center of our business approach "
Always sensitive to environmental issues, Caffè Vergnano is constantly committed to minimizing the impact on the environment. From compostable capsules to the reuse of empty coffee cans, from packs that can be fully recycled and to whole bean coffee packs made up with 50% recycled PET.
Furthermore, since 2018, our approach to sustainability has also extended to social issues with Women in Coffee, the fundraising project that supports female empowerment projects and enhances the role of women in coffee plantations.
[post_title] => Caffè Vergnano´s Committee for Sustainability is born [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => caffe-vergnanos-committee-for-sustainability-is-born [to_ping] => [pinged] => [post_modified] => 2021-04-22 08:08:10 [post_modified_gmt] => 2021-04-22 06:08:10 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/caffe-vergnanos-committee-for-sustainability-is-born/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 69820 [post_author] => 5 [post_date] => 2021-05-20 04:43:52 [post_date_gmt] => 2021-05-20 02:43:52 [post_content] =>World Bee Day is celebrated on 20 May, bees are a fundamental link in the entire food chain. Did you know that thanks to their tireless pollination work, these small insects are responsible for about 80% of the food we eat every day?
In recent years, however, there has been a gradual disappearance of these small insects, this is because, without the care of beekeepers, bees have difficulty surviving in an increasingly less hospitable environment.
The work of 5 influencers to make their mark
For this reason, for this year Earth Day celebrated on April 22, Caffè Vergnano launched a project to support 3Bee, an organization that allows the adoption and support of a hive (or part of a hive). How? We involved 5 influencers, giving them the task of "leaving their mark" by telling their sustainable daily actions (to find out more, read the article here) and letting them promote the adoption of a beehive on 3Bee through eleven discount codes each to give away to their followers following a giveaway.
A concrete way to raise awareness of the importance of bees. To find out more, follow us on Instagram!
A fundraiser to support non-profit associations that protect bees
But not only! Also for Earth Day, Caffè Vergnano in partnership with Impastiamo sponsored 5 free cooking classes in 5 countries: France, Germany, Italy, Holland, and the United States. The chefs, coming from restaurants that have long been committed to sustainable and low environmental impact cuisine, have proposed recipes that include the least possible waste of food, also advising on how to reduce waste in the kitchen. Caffè Vergnano has made available free coffee kits for all those who, by enrolling in the class, has decided to donate to Save the Bees and Farmers (EU) and Bee Conservancy (USA). Thanks to donations from the 5 countries, Caffè Vergnano has raised more than $ 2000 for the protection of bees!
If you want to adopt a beehive (or part of it), consult the 3Bee website!
[post_title] => Caffè Vergnano supports 3Bee for the adoption of a beehive [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => caffe-vergnano-supports-3bee-for-the-adoption-of-a-beehive [to_ping] => [pinged] => [post_modified] => 2021-05-20 04:43:52 [post_modified_gmt] => 2021-05-20 02:43:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/caffe-vergnano-supports-3bee-for-the-adoption-of-a-beehive/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 7 [current_post] => -1 [before_loop] => [in_the_loop] => [post] => WP_Post Object ( [ID] => 69755 [post_author] => 5 [post_date] => 2018-04-16 09:43:15 [post_date_gmt] => 2018-04-16 07:43:15 [post_content] =>Earth Day is celebrated worldwide each year on 22 April. This anniversary was launched for the first time by the United Nations in 1970 with the aim of raising public awareness on environmental issues. Over the years, this celebration has become increasingly important and viral with the #earthday hashtag, thanks to the explosion of the Internet and social networks.
Every year, World Earth Day turns the spotlight on numerous and increasingly more relevant green issues, each edition of Earth Day focusing on a specific campaign. The 2018 edition focuses on the ever-increasing production of plastic waste and the resulting pollution of water sources. From poisoning marine life to littering our beaches and landscapes and clogging our landfills, the exponential growth of plastics is more and more a real threat to the survival of our planet. In response, Earth Day 2018 will gather and disseminate information, organise and support activities to fundamentally change human attitude and behaviour about plastics. Indeed, the ambitious goal is to bring the citizens of the world to a new level of awareness on plastic pollution, promoting a virtuous circle of positive behaviour. Currently, about 300 million tons of plastic are produced each year to make bags, bottles, packaging and other products for people from all over the world. Unfortunately, only about ten percent of this plastic is recycled and re-used correctly. The rest ends up in landfills or as waste in our natural environment, where dangerous chemicals disperse into the soil and the surrounding waters, endangering human beings and wildlife. The www.earthday.org site gathers many initiatives promoted by companies, organisations and individuals to contribute in support of the ongoing campaign. In addition, ahead of Earth Day, an online calculator was released (available here) allowing everyone to quantify their production of plastic waste on a day-to-day basis, together with a toolkit download it here featuring good practices to reduce the quantity of plastic waste. A variety of products have been taken into consideration: from plastic plates to toothbrushes. They are all everyday objects, just like coffee. Indeed, with the explosion of coffee in capsules, espresso has also become a not always sustainable pleasure. Just think of the guidelines of several European cities such as Hamburg, which, in order to reduce the production of non-recyclable plastic waste, banned the use of coffee in plastic capsules already two years ago. Does this mean we should feel guilty when we drink espresso at home? Actually, no. The solution is all proudly Italian. In 2015, well in advance of the trend, Caffè Vergnano, the oldest Italian coffee roasting company, launched Èspresso 1882, its first mass-market range of compostable capsules compatible with Nespresso. Being compostable means that, once the coffee has been dispensed, the capsule can be thrown into the organic waste bin and later recovered to be transformed into compost. This innovative and cutting-edge solution offers consumers the possibility to enjoy the ultimate pleasure of authentic Italian espresso while embracing sustainability and awareness. Some key figures: in 2017, 60 million of Caffè Vergnano compostable capsules were sold all over the world, amounting to 120 tons of plastic that can be transformed into compost, without being accumulated in landfills. These significant figures can play an important role in reducing plastic waste if combined with proper management of waste sorting on a daily basis. “We have always believed in the capsules segment, anticipating trends and launching the first capsule compatible with Nespresso, today's market leader,” said Caffè Vergnano’s CEO Carolina Vergnano. “We have focused on innovation from the very beginning. And even more so today, with a real project to protect the environment.” The Èspresso 1882 capsules are certified with Vinçotte's (internationally recognized organisation) “OK compost” label and you can find them in retail outlets or online from Caffè Vergnano’s e-commerce store. They are eco-friendly, and the coffee is as good as ever. These new capsules preserve the aroma of Caffè Vergnano’s blend while ensuring excellent coffee quality in the cup. And numerous are Caffè Vergnano’s initiatives in support of Earth Day, all promoted by the hashtag #bevicompostabilmente! (drink compostably). Here they are: - The Tin Configurator, the online platform to customise your tin, features two special backgrounds dedicated to Earth Day 2018. - On 16 April (until 13 May) the #vergnanogoodhabits reward initiative will be launched on Instagram to encourage users to post photos of their good habits around a cup of coffee with a chance to win discount coupons for the e-commerce store. - The www.caffevergnano.com site now features the new #bevicompostabilmente section, entirely dedicated to the green initiatives promoted by the Company, and during the week of Earth Day 2018, the home page will be entirely green. - Caffè Vergnano’s e-commerce promotion for the purchase of Èspresso 1882 compostable capsules. - An event in partnership with Eataly US: in front of the stores in New York, Boston, and Los Angeles a “fleet” of green bikes branded Caffè Vergnano will grab the attention of passers-by who can take part in a fun “green” questionnaire to win discount coupons and a Made in Italy recipe book. All the info is available at www.caffevergnano.com, the home page that during Earth Day week will be dressed in green! [post_title] => Caffè Vergnano celebrates Earth Day! 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