World Bee Day is celebrated on 20 May, bees are a fundamental link in the entire food chain. Did you know that thanks to their tireless pollination work, these small insects are responsible for about 80% of the food we eat every day?
In recent years, however, there has been a gradual disappearance of these small insects, this is because, without the care of beekeepers, bees have difficulty surviving in an increasingly less hospitable environment.
The work of 5 influencers to make their mark
For this reason, for this year Earth Day celebrated on April 22, Caffè Vergnano launched a project to support 3Bee, an organization that allows the adoption and support of a hive (or part of a hive). How? We involved 5 influencers, giving them the task of “leaving their mark” by telling their sustainable daily actions (to find out more, read the article here) and letting them promote the adoption of a beehive on 3Bee through eleven discount codes each to give away to their followers following a giveaway.
A concrete way to raise awareness of the importance of bees. To find out more, follow us on Instagram!
A fundraiser to support non-profit associations that protect bees
But not only! Also for Earth Day, Caffè Vergnano in partnership with Impastiamo sponsored 5 free cooking classes in 5 countries: France, Germany, Italy, Holland, and the United States. The chefs, coming from restaurants that have long been committed to sustainable and low environmental impact cuisine, have proposed recipes that include the least possible waste of food, also advising on how to reduce waste in the kitchen. Caffè Vergnano has made available free coffee kits for all those who, by enrolling in the class, has decided to donate to Save the Bees and Farmers (EU) and Bee Conservancy (USA). Thanks to donations from the 5 countries, Caffè Vergnano has raised more than $ 2000 for the protection of bees!
If you want to adopt a beehive (or part of it), consult the 3Bee website!