Barista’s Corner
Throughout the world you can find many kinds of coffee, related to different cultures and costumes. The Italian version is one of the most popular, but […]
Coffee shop windows are an important calling card for your business. They are a preview of what customers can find inside, the essence of what they could miss out on if they don’t walk in and have something to eat or drink. For this reason, your window display requires your utmost attention.
People have hectic days, working in a fast-paced environment and the hourglass at lunch break has just a few grains of sand left – this is why more and more people have a quick lunch at the first café they find.
Satisfying your customers and building their loyalty at the coffee shop is one of the most coveted goals. Let’s understand what should be done and how.
Is the customer always right? Perhaps not, but in any case, customers are necessary for the survival of a café. Without them, any business would close down. So how can you make a cappuccino break become an even more pleasant experience? Here are four simple tips!
The best way to survive the heat is by drinking plenty of fluids. Not only water: juice, orangeade, iced tea, cocktails…
The pleasure that a good cup of coffee can give is beyond compare. However, not everyone knows just how many different ways coffee beans can be […]
Gathering with friends for this pre-dinner drinking ritual is becoming increasingly more popular.
Coffee shops has always been considered the meeting point for people of all ages and they are immune to economic crisis as long as you have the right commercial approach.
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Throughout the world you can find many kinds of coffee, related to different cultures and costumes. The Italian version is one of the most popular, but all of them have secular interesting traditions.
In Italy, coffee is prepared mainly in two different ways: in the Moka pot for home, and with the professional espresso machine inside the cafes (in Italy knowns as bars). Coffee is a big part of Italian’s history and heritage, in fact it was already consumed back in the sixteenth century when the sailors arrived from long journeys.
The espresso preparation is very rapid, hence the name, which is the Italian for express. At home, Italians prefer to use the Moka, a coffee pot which used to be made out of aluminum but today is more popular in steel. The espresso machine, instead, was invented between the nineteenth and the twentieth century and today are available in more handy version that allow the people to enjoy espresso’s everywhere.
In America and in Northern Europe, the most popular version of coffee is what it has came to be known as American Coffee. American Coffee can also be known as drip coffee or filter coffee. At the beginning of the twentieth century it was prepared placing a filter paper on a pot with holes punched on the bottom. Later on, more professional machines were invited to avoid completely the extra residues of coffee. The procedure nowadays is quite easy, it fact all it needs to be done is adding the right amount of water to the machine with its respective amount of ground coffee.
The Italian espresso differentiates itself from the American coffee on three main characteristics:
- the blend used is grounded finer for Espresso, whereas it is grounded bigger for drip;
- espresso is consumed much more quickly in order to not lose the aroma;
- in order to prepare American coffee, it is essential to use a paper filter, from which the name “filter coffee” is derived
Also the eastern side of the world has had a very important role in the history of coffee. Starting back in the sixteenth century, in Istanbul, people used to serve a drink with a very strong flavor which later grew in popularity. After a century, this drink, had become so popular that at the Ottoman Court, they would prepare it with a special ceremony. However, this drink, which is now known as Turkish Coffee, wasn’t just a royal recipe, but it became part of all the people.
Turkish coffee has always been part of the culture, even during weddings, where the bride had to demonstrate that she would be able to prepare a good coffee, otherwise the groom could refuse to marry her. At the same time the groom had to be able to provide all the necessary tools to prepare the Turkish coffee: the cezve (coffee pot), a brass jug, a coffee blend ground very fine and lightly roasted, water and sugar. Women’s know-how of preparing coffee is the same still today, and it seen in a few simple but important steps, of which the most important is the wait to allow the coffee powder to deposit itself in the jug.
Traveling the world it is possible to taste many other types of coffee, perhaps less popular but still very fascinating. In France for example, there is the “cafè au lait", and in Spain we can find the “cortado”. In Ireland it is a must to try the “Irish coffee” prepared with whisky, crea and cane sugar. In Vietnam there is the “Ca phe da”, prepared with condensed milk. Last but not least in some African countries coffee is known to bring curing powers like the “Cafe Touba” which in Senegal is prepared with pepper.
[post_title] => A journey around the world among the flavors of coffee
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Coffee shop windows are an important calling card for your business. They are a preview of what customers can find inside, the essence of what they could miss out on if they don’t walk in and have something to eat or drink. For this reason, your window display requires your utmost attention.
Distinguishing Marks: Simply Beautiful
Your coffee shop window should be beautiful. Beautiful in the objective sense of the word. Because, even in this case, beauty can be objective and some aspects are universally acknowledged as being beautiful, no matter what your personal tastes or aesthetic preferences are. And this doesn’t depend on the brand, style, materials or technical features of your business. So, what are the 5 original ideas to set up your coffee shop window display? They are ideas that go way beyond detail, concepts that will be found in each area of your café, in your staff’s movements, in the atmosphere you breathe the moment you wish someone “Good morning!”. These ideas include layout, tidiness, cleanliness, quantity, quality and variety. They don’t necessarily have to be in this order since they are all equally important and one does not exclude the other.
The Ingredients to Great Success
The ABCs of setting up your shop window lie in your DNA and experience will have increased your knowledge, perhaps through training courses or the generous advice of family and friends. The display area should be clean and tidy to the nth degree. This is something that can’t be considered as a minor detail. Your job and reputation are at stake here. At the same time, it should be abundant in quantity and variety – never leave empty spaces.
- A personalised description of the product. "Verba volant, scripta manent". An original product info card in all its features – material, handwriting and holder. The information and name of the product should also reflect who you are.
- Fruit compositions. Mother nature provides us with a great quantity of fresh fruit all through the year. Display it with taste and style to offer inviting snacks at any time of the day. There are infinite combinations.
- Recall the times of year. Depending on the period of the year, you can draw inspiration from the calendar to create special breakfasts, snacks or tastings. The various festivities and other celebrations will give you plenty of ideas from which to choose.
- Natural local products. Everyone likes them, especially you. You should display them in a special corner, revealing your dedication to ecological sustainability. Simple floral decorations will add great value and refinement.
- The house specialities. Select and display your house specialities and periodically interchange them in the shop window. To capture the attention of passers-by, choose a vintage name that is more evocative than usual names and your coffee shop will be also remembered for its traditional recipes.
There’s a trick and you can almost see it... between two slices of bread
Fortunately, the days of second-rate fast food are over, when your dream of a quick, tasty and healthy meal sadly vanished after a few bites of a tasteless and barely cooked cheese toastie standing at the counter of the café below your office. Today finally, even fast food eaters can satisfy their taste buds. Coffee shops are not only delicatessens, offering hot dishes just out of the oven, they also offer a wide selection of tasty stuffed sandwiches, tramezzini, baguettes, focaccia and piadinas. The secret lies in the ingredients, first of all in genuine flours of the finest quality just like in the past: wholemeal loaves of spelt, barley, rye or oats, ready to be stuffed, or gluten free bakery products made from chickpea, kamut, corn or rice flour. The filling is the cherry on the cake: unusual combinations of ingredients and refined tastes. And cold cuts? The traditional list of cured and roast meats, salamis, prosciutto crudo and prosciutto cotto, and smoked speck is now enriched with other specialities such as boar and dear or aromatic seasoned pâté. Seafood also plays an important role: smoked steaks, crudo seafood and delicious shellfish fill tramezzini sandwiches and canapés served at the buffets of coffee shops and bars.Special tasty treats with mousse and sauces
To be masterfully combined, different ingredients need a mix that brings out their taste and enhances the recipe. The secret lies in choosing the right sauce or spreadable cream. There is one for all tastes: a pinch of exoticism in the fragrance of yoghurt with hints of oriental spices and powders, vegetable Tahini cream and mousse, delicious sesame cream, enriched with oilseeds or regional varieties of pesto. And, of course, sauces not only featuring the traditional Grana but also fresh and aged blue cheese and goat and sheep’s milk cheeses.Vegans for Passion
For health enthusiasts and purists of organic sandwiches, <url=http://www.veganhome.it/ricette/salse-panini-tartine/>vegan recipes and the freshest local products are a good alternative to a hot bowl of farmer’s soup or a mixed salad. This is the rich offer of the latest healthy gastronomy:- vegetable cold cuts
- vegetable pâté to spread on bruschettas and canapés
- delicious creams of vegetables and legumes, also enriched with tofu and seasoned with aromatic herbs.
- Good product
- Good service
- Good quality for money
- Identify your target market
- Customise your service
- Propose loyalty cards
Always greet walk-in customers
Greeting customers is a practice of courtesy that should not be underestimated. Customers need us to make their purchase, so they will speak to a member of staff eventually. If possible, it is always best to greet them first so that they don’t feel as if they are in the position of someone who needs help. A simple “Good morning!” or “Good evening!” is enough, better still if accompanied by a smile and the type of expression that says, “How can I help you?”. When someone walks into the coffee shop, they are looking forward to a relaxing break. Greet them to make them feel welcome.Be nice, kind and discreet
Customers at cafés are totally different than those at sports shops. They often go to cafés to relax, see other people, meet someone they know or make new acquaintances. Cafés really are social gathering places and not only after sunset. Having said this, it isn’t hard to understand that being nice is a highly appreciated quality in baristas. Some people even try to start a conversation. If they find a wall of ice, they probably won’t come back! Even an amusing remark can be an excellent way to welcome customers. The important thing is that you do it in the most unobtrusive way possible, without being too familiar. [shortcode-banner-accademia-en]Keep the place nice and clean
It’s good to spend time on you own or in good company in a clean, well-furnished place, characterised by flawless tables, clear menus with prices, easily reachable sugar and napkins, well-groomed servers and baristas, shiny equipment, and so on. These are only a few basics to build customer loyalty and not make customers run away. Uncomfortable chairs, rickety tables, stale air, too much heat or cold are also to be avoided at all costs. Furnish you coffee shop paying attention to every detail and you will never get bad publicity!Standing out is important
There are many coffee shops so why should someone choose yours? In order for a coffee shop to work, it should have several strong points: be in a strategic location, sell what customers want and outshine the competition. Each coffee shop has its own brand identity and customers recognise its distinctive features. It has its own personality, resulting from a combination of several factors, including interior decoration, staff’s politeness and so on. Standing out from the rest will help prospective customers build a more defined image of your coffee shop and it will be easier for them to associate you with their coffee break! [post_title] => Do You Welcome Customers to Your Coffee Shop the Right Way? [post_excerpt] => Is the customer always right? Perhaps not, but in any case, customers are necessary for the survival of a café. Without them, any business would close down. So how can you make a cappuccino break become an even more pleasant experience? Here are four simple tips! [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => do-you-welcome-customers-to-your-coffee-shop-the-right-way [to_ping] => [pinged] => [post_modified] => 2017-05-25 08:48:30 [post_modified_gmt] => 2017-05-25 06:48:30 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/do-you-welcome-customers-to-your-coffee-shop-the-right-way/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 69766 [post_author] => 5 [post_date] => 2017-06-01 08:48:37 [post_date_gmt] => 2017-06-01 06:48:37 [post_content] => The best way to survive the heat is by drinking plenty of fluids. Not only water: juice, orangeade, iced tea, cocktails... Customers at the coffee shop expect to find a reasonable selection of refreshing thirst-quenching beverages. But which are the most popular?Fresh-squeezed Orange Juice and other Fruit Juices
And if someone asks for a fresh-squeezed orange juice? It may be taken for granted, but the truth is that many cafés don’t serve fresh-squeezed juice, only packaged fruit juices. There is a big difference between packaged and fresh-squeezed juice, especially if it is made from concentrates and contains food colouring and other additives. Today, consumers pay more and more attention to the ingredients of packaged food. For this reason, when choosing your products, it is better to buy 100% genuine fruit juices and offer fresh-squeezed orange juice prepared upon request.Iced Tea
Packaged or freshly made iced tea is a highly requested drink from May to September. Depending on taste, it can be with or without sugar, and the caffeine it contains gives you a boost of energy. After choosing the right blend, let it brew for a few minutes – not longer, otherwise it will become bitter. Then you can add some flavour: the classic slice of lemon or fresh mint, liquorice, bergamot, lavender and fruit to offer something different than usual. Decaffeinated tea is also popular with children.Fizzy Drinks
Fizzy drinks are a must in all Italian-style cafés. There are plenty on the market, including coke, orangeade, tonic water and alcohol-free cocktails. They all contain carbon dioxide that produces the bubbles we all love so much. Thirst-quenching energy drinks containing taurine or caffeine for a boost of energy are also on the menu. Carbonated drinks are in demand all through the day so you should always have them in the fridge of your coffee shop.Iced Espresso Shakerato
Those who can’t live without coffee, even with 40°C in the shade, have invented their summer version. As fresh and satisfying as an espresso, Iced Espresso Shakerato usually contains sugar and ice. There are numerous versions of this drink that include creamy liqueurs, vanilla syrup, cocoa powder or spices like cinnamon and chilli pepper.Alcoholic Drinks
Even if they don’t really quench your thirst, alcoholic drinks are still very much in demand during the summer, especially as sunset approaches giving start to the Italian aperitivo time. In addition to cold white wine, beer is a classic, as well as fruit drinks, apple cider, cocktails and long drinks. Mojito is one of the most popular cocktails due to the freshness of mint and lime complemented by brown sugar, sparkling water and rum in its original Cuban version. Another typical summer drink is Sangria, made with wine, fruit and spices. [post_title] => Which Beverages are Most Popular in the Summer? [post_excerpt] => The best way to survive the heat is by drinking plenty of fluids. Not only water: juice, orangeade, iced tea, cocktails... [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => which-beverages-are-most-popular-the-summer [to_ping] => [pinged] => [post_modified] => 2017-06-01 08:48:37 [post_modified_gmt] => 2017-06-01 06:48:37 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/which-beverages-are-most-popular-the-summer/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 69732 [post_author] => 5 [post_date] => 2017-06-05 02:00:07 [post_date_gmt] => 2017-06-05 00:00:07 [post_content] => The pleasure that a good cup of coffee can give is beyond compare. However, not everyone knows just how many different ways coffee beans can be used. Here are 5 things you probably don’t know you can do with coffee. The benefits of coffee for our body and soul are countless. Savouring a good cup of hot coffee is an invigorating pleasure at any time of the day. Coffee in fact can also come in handy on many other occasions. Here are just a few examples. Coffee as a deodorant Grind a handful of coffee beans and place the powder in a small open container in the fridge. In this way, the coffee will absorb any bad odours and there will always be a fresh, pleasant smell in your fridge. Speaking of aromas, you may not know that all good perfume shops provide coffee beans because smelling them makes your nose more sensitive to fragrances, helping to prevent olfactory fatigue while sampling one perfume after another. Delicious treats If you have a sweet tooth, you can use your favourite blend to prepare in a few easy steps excellent pralines to accompany your coffee break or to be enjoyed at any time through the day. Simply melt a bar of dark chocolate à bain marie and dip the coffee beans one at a time. Once they are covered evenly, extract them with a teaspoon and leave them to cool down on a sheet of baking paper. When cool, separate them from the paper and put them in a small bag or, even better, in a small tin box that you can carry around with you. Wrapped up nicely these delicacies can also become a special gift for coffee lovers. Fertiliser for acidophilic plants Ground coffee or coffee grounds are excellent fertilisers for acidophilic plants. Azaleas, mimosas, hydrangeas, rhododendrons, roses and camellias love acidic soil. Enriching it with coffee is a great way to restore the correct pH level, especially if the water in your town is hard because limestone tends to reduce soil acidity. It will also help to keep ants and insects away from your balcony or garden. An excellent anti-cellulite treatment Are you trying hard to fight cellulite? You will have probably noticed that one of the most popular ingredients of anti-cellulite creams on the market is caffeine, which is beneficial in counteracting fluid stagnation and stimulating micro-circulation. If you want to prepare an excellent organic cellulite treatment, try mixing almond oil with coffee powder and massage the areas to be treated. Let it rest, then rinse under the shower. The light exfoliating effect of coffee will make your skin smoother, brighter, more hydrated and – with a bit of perseverance – firmer. In the salt cellar Adding a few coffee beans to your salt cellar or sugar dispenser is a simple, practical way to absorb humidity and ensure that salt and sugar always remain dry and do not form nasty lumps. [post_title] => 5 things you probably don’t know you can do with coffee beans [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 5-things-you-probably-dont-know-you-can-do-with-coffee-beans [to_ping] => [pinged] => [post_modified] => 2017-06-05 02:00:07 [post_modified_gmt] => 2017-06-05 00:00:07 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/5-things-you-probably-dont-know-you-can-do-with-coffee-beans/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 69767 [post_author] => 5 [post_date] => 2017-06-08 08:48:20 [post_date_gmt] => 2017-06-08 06:48:20 [post_content] => Gathering with friends for this pre-dinner drinking ritual is becoming increasingly more popular. The aperitivo at the bar is a convivial moment to share in good company and for many Italians, who cherish their early-evening happy hour, it has become a pleasant habit.Apericena, Happy Hour or Simply Aperitivo?
Sipping on a spritz or a fruity prosecco in the early evening may take different forms, as many as the definitions of this traditional ritual:- The apericena, formed by adding cena – dinner – to aperitivo, is a buffet of tasty dishes, sometimes top-quality gastronomy, with evening drinks that has become increasingly trendy.
- The happy hour is also a relatively recent trend that started at the beginning of this century thanks to the idea of some bar owners who decided to offer special promotions on wines and cocktails at scheduled times from early to late evening.
- The classic concept of the aperitivo finds its roots dating back to Roman times when people loved to please their palate with alcoholic beverages before their meals. Its stated purpose is to tickle your taste buds to prepare them to taste evening dishes.
Here are 4 successful strategies to increase your proceeds:
- Pay attention to detail
- Aim at a specific target customer
- Be original
- Use promotional means offered by the web
Throughout the world you can find many kinds of coffee, related to different cultures and costumes. The Italian version is one of the most popular, but all of them have secular interesting traditions.
In Italy, coffee is prepared mainly in two different ways: in the Moka pot for home, and with the professional espresso machine inside the cafes (in Italy knowns as bars). Coffee is a big part of Italian’s history and heritage, in fact it was already consumed back in the sixteenth century when the sailors arrived from long journeys.
The espresso preparation is very rapid, hence the name, which is the Italian for express. At home, Italians prefer to use the Moka, a coffee pot which used to be made out of aluminum but today is more popular in steel. The espresso machine, instead, was invented between the nineteenth and the twentieth century and today are available in more handy version that allow the people to enjoy espresso’s everywhere.
In America and in Northern Europe, the most popular version of coffee is what it has came to be known as American Coffee. American Coffee can also be known as drip coffee or filter coffee. At the beginning of the twentieth century it was prepared placing a filter paper on a pot with holes punched on the bottom. Later on, more professional machines were invited to avoid completely the extra residues of coffee. The procedure nowadays is quite easy, it fact all it needs to be done is adding the right amount of water to the machine with its respective amount of ground coffee.
The Italian espresso differentiates itself from the American coffee on three main characteristics:
- the blend used is grounded finer for Espresso, whereas it is grounded bigger for drip;
- espresso is consumed much more quickly in order to not lose the aroma;
- in order to prepare American coffee, it is essential to use a paper filter, from which the name “filter coffee” is derived
Also the eastern side of the world has had a very important role in the history of coffee. Starting back in the sixteenth century, in Istanbul, people used to serve a drink with a very strong flavor which later grew in popularity. After a century, this drink, had become so popular that at the Ottoman Court, they would prepare it with a special ceremony. However, this drink, which is now known as Turkish Coffee, wasn’t just a royal recipe, but it became part of all the people.
Turkish coffee has always been part of the culture, even during weddings, where the bride had to demonstrate that she would be able to prepare a good coffee, otherwise the groom could refuse to marry her. At the same time the groom had to be able to provide all the necessary tools to prepare the Turkish coffee: the cezve (coffee pot), a brass jug, a coffee blend ground very fine and lightly roasted, water and sugar. Women’s know-how of preparing coffee is the same still today, and it seen in a few simple but important steps, of which the most important is the wait to allow the coffee powder to deposit itself in the jug.
Traveling the world it is possible to taste many other types of coffee, perhaps less popular but still very fascinating. In France for example, there is the “cafè au lait", and in Spain we can find the “cortado”. In Ireland it is a must to try the “Irish coffee” prepared with whisky, crea and cane sugar. In Vietnam there is the “Ca phe da”, prepared with condensed milk. Last but not least in some African countries coffee is known to bring curing powers like the “Cafe Touba” which in Senegal is prepared with pepper.
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