Members of the Z Generation are those under 25 years old and born between 1995 and 2010. Given their young age, they mostly live with their family and influence their purchasing choices. Technological natives and social media experts, primarily Instagram, prefer the use of images over words. But this does not translate into superficiality asRead more
In 1882 Domenico Vergnano opens a small apothecary in Chieri, a small mediaeval city on the hills of Torino. The offer is wide: cocoa and many different spices, pasta and of course coffee. Little by little he starts to specialize in the purchasing and selling of green coffee, expanding his business also in Torino. TheRead more
In an highly competitive business segment, which has suffered more than others in recent months, it is fundamental to successfully revise the coffee experience in your premise. Atmosphere, details, service, quality, extended opening hours and a wide coffee offer to be adapted to the various moments of the day – from breakfast to aperitif –Read more
After weeks of forced closure, bars and restaurants have finally raised their shutters, but in an atmosphere of restricted health security and fear that with difficulties will still loosen for some time. In this context, the external areas of the premises assume strategic and ever-increasing importance. To respond to the need avoiding gatherings, customers andRead more
With the MOBILITY project Caffè Vergnano inaugurates a new concept of cafeteria, bringing for the first time the possibility of preparing the real Italian espresso directly “on the road”. The idea, based on company’s consolidated know-how, recalls the style of the over 150 Caffè Vergnano branded coffee shops opened all over the world. It reinterpretsRead more
It is a story of a family, of values and tradition. A story that speaks of Italy and which traces more than 135 years of history linked to coffee. This is the new photographic story launched on the Instagram profile of Caffè Vergnano that wants to bring a message of sharing and hope in suchRead more
Christmas with your family, Easter with whoever you want … This saying does not apply this year, because of the Coronavirus, families are forced to stay locked in their houses. No trips to the mountains, sand castles by the sea or picnics in city parks: for Easter Sunday in 2020 people will stay at home.Read more
Coffee is good for love. This is true every day and even more on Valentine’s Day. Indeed, field studies and tests have shown that this tasty beverage doesn’t only taste great and have a beneficial effect on our mood but is also revitalising and aphrodisiac—it’s good both for our mind and our heart.
A café is like a second home: each customer, entering his or her favourite café, expects to find a cosy, friendly environment. Sometimes though, regular customers need to be surprised: why don’t you leave them open-mouthed with a fast cheap and chic restyling?