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Who said that coffee shops are only commercial business that sell coffee and all sorts of beverages? The truth is that it is a gathering place full of potential where people go to have conversations and relax.
A great cup of cold coffee is an incomparable pleasure, especially during the summer season. But what’s the best way to preserve it? Here are some […]
Are you feeling the effects of the economic crisis and your coffee shop proceeds keep on decreasing?
All you need is a little imagination to stand out from your competitors and gain the largest share of the market. Therefore, creativity is the word!
With summer just around the corner, the first sweet treat you think of is gelato. There’s an endless number of flavours in constant evolution but there […]
Coffee shops has always been considered the meeting point for people of all ages and they are immune to economic crisis as long as you have the right commercial approach.
Gathering with friends for this pre-dinner drinking ritual is becoming increasingly more popular.
The pleasure that a good cup of coffee can give is beyond compare. However, not everyone knows just how many different ways coffee beans can be […]
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[post_excerpt] => Gained by the company ever since 1882.
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[post_content] => Who said that coffee shops are only commercial business that sell coffee and all sorts of beverages? The truth is that it is a gathering place full of potential where people go to have conversations and relax.
How to set up a coffee shop and live happily
Even in times of crisis, businesses like coffee shops and pubs are never empty. On the contrary, like the star of a solar system attracts planets and satellites to its orbit, the coffee shop with its airy window display and significant sign attracts those who wish to enjoy a pleasant break. However, not all coffee shops live a long life: they often close down due to lack of customers.
Chapter I: Furniture
Furniture is part of the game. Tidiness and cleanliness refine its look. A locale where tables and chairs are arranged in such a way as not to hamper the passage of waiters and customers has already taken a step forward. Shelves displaying all types of bottles, clearly visible behind the counter, are immediately judged by walk-in customers: if liqueurs, digestives and similar drinks are neatly aligned like obedient little soldiers with the label towards the spectator, the first impression will be positive.
Chapter II: Furnishings
Textiles such as curtains and tablecloths, ornaments, prints and paintings on the walls and, above all, lighting deserve particular attention: why not choose slightly different colour palettes and patterns from the usual checks or shades, such as reddish purple and the whole range of browns?
Chapter III: Alternative Areas
Here are some ideas to customise the locale:
- areas with magazines and books for adults and children
- low background music
- an upright piano for all those who love playing
- a chess or draughts area
Chapter IV: Let’s get to the point
It is a real pleasure when you open the door of the coffee shop and the air is filled with the fragrance of coffee and freshly baked croissants. There is nothing worse than an odourless coffee shop or one that offers desserts or sandwiches that are rather ordinary and not very fresh. The leftovers from the day shouldn’t be served the following day but can be sold at a discounted price in the evening or given to organisations which take care of people in need. It is a kind gesture that will be appreciated and rewarded by new customers who admire the shop managers’ generosity. [shortcode-banner-accademia-en]To conclude
Products of the finest quality, polite and discreet greeting, furniture and furnishings studied to make the place both functional and welcoming, without over-doing it, are the standard required if you wish to reach a wide share of the market. [post_title] => All You Need to Know to Set Up a Successful Coffee Shop [post_excerpt] => Who said that coffee shops are only commercial business that sell coffee and all sorts of beverages? The truth is that it is a gathering place full of potential where people go to have conversations and relax. [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => all-you-need-to-know-to-set-successful-coffee-shop [to_ping] => [pinged] => [post_modified] => 2017-07-06 08:28:40 [post_modified_gmt] => 2017-07-06 06:28:40 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/all-you-need-to-know-to-set-successful-coffee-shop/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 69736 [post_author] => 5 [post_date] => 2017-07-03 02:00:01 [post_date_gmt] => 2017-07-03 00:00:01 [post_content] => A great cup of cold coffee is an incomparable pleasure, especially during the summer season. But what’s the best way to preserve it? Here are some tips to preserve the aroma of your favourite beverage, even at low temperatures. Espresso, Lungo, Corto, Macchiato, Cappuccino, Macchiatone, Corretto... coffee lovers can choose from a thousand fanciful variations. In summer, you have yet another possibility – you can enjoy a great cup of cold coffee. Purists always have their classic cup of hot coffee in the morning but throughout the rest of the day the fresh version becomes a pleasant alternative from May onwards. But what is the best way to savour it? Here are a few ideas. Moka Pot Coffee To prepare really great cold coffee at home, brew some coffee with your Moka pot, as you would usually do. Let it cool down and then pour the brew into a glass bottle. Add sugar to taste. Shake well. Add a little water and place it in the fridge until it becomes nice and fresh. In this simple way, you can preserve it for three days. If you want to make it last longer and get an even cooler and thirst quenching drink, put your bottle in the freezer. Remove it from the freezer half an hour before serving and shake well before pouring into glasses. You can add some pieces of lemon zest to enhance its freshness and aroma. This is a great idea if you want to take some refreshing coffee with you on a day trip or a picnic. Simply put the bottle of frozen coffee in the cooler bag and it will be perfect when you want to drink it. Iced Espresso Shakerato Just Like at the Café Shakerato is a very popular drink at cafés during summer and is very simple to prepare. In this case, coffee should be kept at room temperature (for no longer than a day) and at the time of serving, add some ice cubes and sugar and shake well. You will obtain a fresh and frothy drink to which you can add liqueur, cardamom powder, cinnamon, whipped cream or almond milk. The American version Frappuccino is made by adding whipped cream or ice cream to the cocktail shaker. Coffee cubes A fun way to keep coffee chilled for a longer time is to pour it into ice cube trays. In this way, you can use only the cubes you need. For example, you can prepare an excellent summer milkshake blending a few ice cubes with milk, sugar and a dab of whipped cream. Serve with a sprinkle of cocoa powder. Sicilian Granita Another fabulous way to keep coffee iced is in the classic Sicilian coffee granita. Make several pots of coffee with your Moka and pour into a rather large container. Place it in the freezer and remember to stir every half hour. In this way, you will obtain an excellent home-made Sicilian Granita in two or three hours. Spoon into glasses and decorate with whipped cream and a few coffee beans. Enjoy your chilled break! [post_title] => The best way to preserve cold coffee [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-best-way-to-preserve-cold-coffee [to_ping] => [pinged] => [post_modified] => 2017-07-03 02:00:01 [post_modified_gmt] => 2017-07-03 00:00:01 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/the-best-way-to-preserve-cold-coffee/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 69770 [post_author] => 5 [post_date] => 2017-06-29 08:22:36 [post_date_gmt] => 2017-06-29 06:22:36 [post_content] => Are you feeling the effects of the economic crisis and your coffee shop proceeds keep on decreasing? Are you in search of new ideas to revamp your coffee shop and win back lost customers? Follow our 7 tips and give new life to your business. To relaunch your business activity, changing its look, advertising new management or offering a wider selection of products will not be enough. To attract new customers and build customer loyalty, besides professionalism you will also need a lot of creativity. It’s time to bring all those innovative ideas out of the hat. You will see that if you offer high quality food, the relaunch will be served! [shortcode-banner-accademia-en]- Breakfast for Kings – Breakfast is the most important time of the day for every coffee shop. Indeed, according to recent marketing research, it ensures 40% of coffee shop owners’ income. So, add healthy alternatives to the usual cappuccino, make of breakfast a very special moment with croissants and other handmade delicacies, making it even more inviting through special offers and your coffee shop will be able to tell a good day from the morning!
- Aperitivo for Princes – Whether it is for lunch or the now classic apericena, make creative drinks and serve appetizing food on the counter. An idea could be to aim at typical products – quality always pays off.
- Reduced-lactose Milk – To relaunch your coffee shop, fill it with positive but... intolerant people: soy milk in addition to cow and ginseng milk is a real trump card. Not surprisingly, vegans love it too!
- A Premier League Coffee Shop – Football is Italians’ greatest passion but to stand out from your competitors, why don’t you also offer other sports? Go for a combined solution and your habitués will not only never leave you, but they will also advertise your coffee shop as a Serie A hangout!
- Play a Team Game! Our marketing team will repeat it to the point of exhaustion: one of the most effective and convenient tools to promote your business is cross-selling. Distribute the coupons of a friendly restaurant that in turn will hand out your vouchers to their customers and then... get ready for the invasion!
- Lots of Parties, Culture and Music – After studying your target and understanding their tastes and preferences, you can choose whether you prefer to launch fun parties or entertain art lovers with exhibitions and literature events or be labelled as a music spot. You could specialise in some niche genre or please everyone with live pop music or karaoke – music has an incredible power of aggregation. Are you ready to become the in place for those who can’t live without music?
- Online Communication – Setting up or relaunching your business is impossible if you don’t plan to promote it online. Create a Facebook page where you can post parties and themed events and where you will also be able to ask your customers for feedback. Who better than your customers to give you suggestions on how to relaunch your business?
Pottery Café
You go to a pottery café to paint. After ordering their cappuccino, customers are invited to pick a cup or a small ceramic or chalk statue and, paint brush in hand, let their creativity flow. Pottery cafés usually dedicate one day a week to ceramics and offer standard coffee shop service during the rest of the week. Once everything has been set, from the drying to the price of the small statues, the café will become the place to be for all ages.Art Gallery
It would be great if your coffee shop could attract not only coffee but also art lovers. Dreaming is not enough: to turn a coffee shop into a meeting point for artists and intellectuals you need a special concept. Many coffee shops display works of art: not only paintings but also wooden sculptures, chalk masks, wrought-iron frames or hand-made jewellery.Play Area
In Northern Europe, coffee shops with a play area have become popular. Perhaps because they have more children? In Italy, there are so few that the opening of a new one triggers word of mouth between families with children. For those looking for a softer solution, a bookcase containing fairy tales, sheets of paper, crayons and some board games would be enough. Parents will certainly remember it!Voucher
Loyalty discounts never go out of fashion. If, for every coffee purchased you give the tenth one free, you will most certainly attract a group of habitués to your coffee shop. Vouchers have the immediate effect of increasing sales and are a great starting point to trigger word of mouth. Sandwiches can be sold at half-price after a specific time and who buys ice-cream may be entitled to a free ball after the third one.Customisable Interior Walls
Are you looking for innovative ideas to decorate an empty wall? If the wall is made of exposed bricks, you could sell the bricks virtually and give the proceeds to charity. The buyer of the brick may colour it or write an inscription. If the wall is plastered, part of it could become a large blackboard for customers to write their thoughts.Pet Café
Wouldn’t it be nice to share your space with a pet even in a café? You could set up a cat café and share the sofa with a sleepy cat or even an aquarium café with tropical fish in plain view. Even a café in a city farm can be inviting and is an unusual way to spend an afternoon. [post_title] => 6 Creative Ideas for an Innovative Coffee Shop [post_excerpt] => All you need is a little imagination to stand out from your competitors and gain the largest share of the market. Therefore, creativity is the word! [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => 6-creative-ideas-for-an-innovative-coffee-shop [to_ping] => [pinged] => [post_modified] => 2017-06-22 10:31:41 [post_modified_gmt] => 2017-06-22 08:31:41 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.caffevergnano.com/blog/6-creative-ideas-for-an-innovative-coffee-shop/ [menu_order] => 0 [post_type] => blog [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 69735 [post_author] => 5 [post_date] => 2017-06-19 02:00:34 [post_date_gmt] => 2017-06-19 00:00:34 [post_content] => With summer just around the corner, the first sweet treat you think of is gelato. There’s an endless number of flavours in constant evolution but there is one that never disappoints: coffee gelato! Delicious and refreshing, gelato is the undisputed king of summer. How many times have you paused in awe staring at the ice-cream counter, not knowing which one to choose from all those trays filled with cream? Not to mention gelato’s delicious versatility: you can have it in a cup, on a cone, topped with whipped cream, in croissants and with crispy waffles. The recipe for home-made coffee gelato Gelato is a bit like coffee: they both offer a pleasant break. So why don’t you combine them and use Caffè Vergnano’s recipe? Coffee gelato is quick and easy to prepare and can be made at home from scratch with common household ingredients, either with or without the help of a gelato maker. The important thing is to choose a blend of the finest quality to ensure a unique flavour and aroma. Ingredients:- 100ml Caffè Vergnano espresso coffee (about three coffee cups)
- 200ml fresh whipping cream
- 200ml whole milk
- 125g castor sugar
- Coffee beans or dark chocolate chips for decoration
Here are 4 successful strategies to increase your proceeds:
- Pay attention to detail
- Aim at a specific target customer
- Be original
- Use promotional means offered by the web
Apericena, Happy Hour or Simply Aperitivo?
Sipping on a spritz or a fruity prosecco in the early evening may take different forms, as many as the definitions of this traditional ritual:- The apericena, formed by adding cena – dinner – to aperitivo, is a buffet of tasty dishes, sometimes top-quality gastronomy, with evening drinks that has become increasingly trendy.
- The happy hour is also a relatively recent trend that started at the beginning of this century thanks to the idea of some bar owners who decided to offer special promotions on wines and cocktails at scheduled times from early to late evening.
- The classic concept of the aperitivo finds its roots dating back to Roman times when people loved to please their palate with alcoholic beverages before their meals. Its stated purpose is to tickle your taste buds to prepare them to taste evening dishes.
