It is a story of a family, of values and tradition. A story that speaks of Italy and which traces more than 135 years of history linked to coffee.
This is the new photographic story launched on the Instagram profile of Caffè Vergnano that wants to bring a message of sharing and hope in such a difficult moment for our country.
Not a simple timeline of important events, not a simple history of the oldest Italian roasting company. But a narration that explain how the values of Caffè Vergnano are part of a larger universe, of how they are representative of Italian culture and pillars that will guide our country out of this difficult moment.
In this narrative, coffee is the subtle fil rouge that connects families, baristas, company employees, customers and consumers.
It is a meeting point, that embraces all values , a friend present in difficulties and joys.
It is the symbol of a country that holds its identity and seeks confirmation in its roots now more than ever.
Beauty, resilience, innovation, passion, gratitude, family.
Six values for eighteen shots that will be the protagonists of @caffevergnano1882 profile throughout the month of April
“The choice of carry on the small family coffee roasting was a vocation. A new challenge, but the aroma of coffee has belonged to me since I was a child. My brother and I started with an idea and made it a reality “- Franco Vergnano
“Bartenders are our ambassadors, our best business card. With their daily work they transform our beans into a gesture rich of culture. We are with them in this complicated moment. ” Enrico Vergnano
“Ambition is enthusiasm with a purpose” is the quote that I keep on my desk and that reminds me that only by bringing together determination and dreams great goals can be achieved. Now it’s more difficult than ever, but it’s time to gather strength to be ready to start again when this emergency is over. ” Carolina Vergnano
“Our blends are recipes, which bring perfume from all over the world to a cup.” Pietro Vergnano