Why Choose Women in Coffee
The Women in Coffee project for your café is designed for those who want to open, renovate, or transform their café, setting themselves apart with an authentic, distinctive, and contemporary concept.
What We Offer
- Business, training, and operational support
- A strong identity that builds relationships with customers
- A project with a real and measurable social impact
Through the WIC Call for Proposals, we also support entrepreneurial projects that share the values of quality, inclusion, and social sustainability, offering practical tools to build a bar capable of generating value over time.
Custom Solutions
Every Women in Coffee café is unique. That’s why the project adapts to your style, your space, and your entrepreneurial vision.
Solidarity blend
A fragrant and well-balanced blend, featuring a silky crema with golden highlights. By supporting Women in Coffee’s fundraising efforts, this blend is a treat for both the palate and the soul. Packaged in 100% R-PET packaging.
Merchandising for your bar
Espresso cups, cappuccino cups, mugs, T-shirts, and aprons adorn the café and its staff with the colors and values of Women in Coffee.
Shop-in-shop display
A compact and distinctive display stand, designed to highlight Women in Coffee products and showcase them within the store. The design, inspired by our Pink Bulli, makes the product instantly recognizable and sure to catch the customer’s eye.
Ad hoc training path
Training programs for staff, led by a qualified trainer from the Vergnano Academy.
Solidarity blend
A fragrant and well-balanced blend, featuring a silky crema with golden highlights. By supporting Women in Coffee’s fundraising efforts, this blend is a treat for both the palate and the soul. Packaged in 100% R-PET packaging.
Merchandising for your bar
Espresso cups, cappuccino cups, mugs, T-shirts, and aprons adorn the café and its staff with the colors and values of Women in Coffee.
Shop-in-shop display
A compact and distinctive display stand, designed to highlight Women in Coffee products and showcase them within the store. The design, inspired by our Pink Bulli, makes the product instantly recognizable and sure to catch the customer’s eye.
Ad hoc training path
Training programs for staff, led by a qualified trainer from the Vergnano Academy.
Get inspired by the Women in Coffee venues










A Commitment That Takes Shape
Initiatives designed to bring the values of Women in Coffee into the day-to-day operations of coffee shops and into interactions with people
Pink Collection, the line that supports the project
A selection of products to sell in the café, designed for customers who want to actively support Women in Coffee through their purchasing choices.
Women in Coffee, the solidarity project
Through concrete initiatives, Women in Coffee contributes to the training and economic empowerment of women in coffee-producing communities and supports other women-led initiatives.
Find out where to find us
Click on the pink counter to find out where we are
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