{"id":10835,"date":"2020-04-07T06:19:15","date_gmt":"2020-04-07T04:19:15","guid":{"rendered":"https:\/\/www.caffevergnano.com\/caffe-vergnano-story-of-values\/"},"modified":"2026-02-11T17:07:58","modified_gmt":"2026-02-11T16:07:58","slug":"caffe-vergnano-story-of-values","status":"publish","type":"post","link":"https:\/\/www.caffevergnano.com\/en\/blog\/caffe-vergnano-story-of-values\/","title":{"rendered":"Caff\u00e8 Vergnano: a story of values, an Italian history"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It is a story of a family, of values and tradition. A story that speaks of Italy and which traces more than 135 years of history linked to coffee.<br> This is the new photographic story launched on the Instagram profile of Caff\u00e8 Vergnano that wants to bring a message of sharing and hope in such a difficult moment for our country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br> Not a simple timeline of important events, not a simple history of the oldest Italian roasting company. But a narration that explain how the values \u200b\u200bof Caff\u00e8 Vergnano are part of a larger universe, of how they are representative of Italian culture and pillars that will guide our country out of this difficult moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br> In this narrative, coffee is the subtle fil rouge that connects families, baristas, company employees, customers and consumers.<br> It is a meeting point, that embraces all values , a friend present in difficulties and joys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br> It is the symbol of a country that holds its identity and seeks confirmation in its roots now more than ever.<br> Beauty, resilience, innovation, passion, gratitude, family.<br> Six values \u200b\u200bfor eighteen shots that will be the protagonists of @caffevergnano1882 profile throughout the month of April<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.caffevergnano.com\/wp-content\/uploads\/2026\/02\/FAmiglia-1-1024x683-1.jpg\" alt=\"Carlo and Franco Vergnano\" class=\"wp-image-55239\" width=\"848\" height=\"565\"\/><figcaption>Carlo and Franco Vergnano<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> <br> \u201cThe choice of carry on the small family coffee roasting was a vocation. A new challenge, but the aroma of coffee has belonged to me since I was a child. My brother and I started with an idea and made it a reality &#8220;- Franco Vergnano<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.caffevergnano.com\/wp-content\/uploads\/2026\/02\/passione-1-1024x683-1.jpg\" alt=\"Enrico Vergnano\" class=\"wp-image-55243\" width=\"848\" height=\"565\"\/><figcaption>Enrico Vergnano<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br> \u201cBartenders are our ambassadors, our best business card. With their daily work they transform our beans into a gesture rich of culture. We are with them in this complicated moment. &#8221; Enrico Vergnano<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.caffevergnano.com\/wp-content\/uploads\/2026\/02\/resilienza-2-1024x683-1.jpg\" alt=\"Carolina Vergnano\" class=\"wp-image-55247\" width=\"848\" height=\"565\"\/><figcaption>Carolina Vergnano<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br> &#8220;Ambition is enthusiasm with a purpose&#8221; is the quote that I keep on my desk and that reminds me that only by bringing together determination and dreams great goals can be achieved. Now it&#8217;s more difficult than ever, but it&#8217;s time to gather strength to be ready to start again when this emergency is over. &#8221; Carolina Vergnano<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.caffevergnano.com\/wp-content\/uploads\/2026\/02\/passione-2-1024x683-1.jpg\" alt=\"Pietro Vergnano\" class=\"wp-image-55251\" width=\"848\" height=\"565\"\/><figcaption>Pietro Vergnano<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br> &#8220;Our blends are recipes, which bring perfume from all over the world to a cup.&#8221; Pietro Vergnano<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a story of a family, of values and tradition. A story that speaks of Italy and which traces more than 135 years of history linked to coffee. This is the new photographic story launched on the Instagram profile of Caff\u00e8 Vergnano that wants to bring a message of sharing and hope in such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[716],"tags":[],"class_list":["post-10835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baristas-corner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caff\u00e8 Vergnano: a story of values, an Italian history - Caff\u00e8 Vergnano Official<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caffevergnano.com\/en\/blog\/caffe-vergnano-story-of-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caff\u00e8 Vergnano: a story of values, an Italian history - Caff\u00e8 Vergnano Official\" \/>\n<meta property=\"og:description\" content=\"It is a story of a family, of values and tradition. 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