{"id":10823,"date":"2018-08-01T03:15:05","date_gmt":"2018-08-01T01:15:05","guid":{"rendered":"https:\/\/www.caffevergnano.com\/how-choose-right-name-for-your-cafe\/"},"modified":"2018-08-01T03:15:05","modified_gmt":"2018-08-01T01:15:05","slug":"how-choose-right-name-for-your-cafe","status":"publish","type":"post","link":"https:\/\/www.caffevergnano.com\/en\/blog\/how-choose-right-name-for-your-cafe\/","title":{"rendered":"Looking for a Name: How to Choose the Right Name for your Caf\u00e9"},"content":{"rendered":"

Here we are: the furniture has been assembled, you nearly have all the equipment behind the counter, the walls have been freshly painted… what did you say? Haven\u2019t you picked a name yet?<\/strong> A caf\u00e9 is the typical gathering place that you call by its name as if you were referring to a friend or family member, and for this reason, choosing a name is a detail that shouldn\u2019t be overlooked. Try not to wait until the last second or you might end up choosing an unimaginative name. If you are running short of creative ideas, draw inspiration<\/strong> from these suggestions!<\/p>\n

Mario\u2019s Caf\u00e9: as historic as its manager<\/h4>\n

Let\u2019s start with a great classic that never goes out of fashion. Baptising your caf\u00e9 with the manager\u2019s name may sound self-referential and not very original, but the \u201cpost-it\u201d effect<\/strong> is assured. Indeed, customers won\u2019t have a hard time memorising it, and will associate the sign of the caf\u00e9 to the face of the owner awaiting them behind the counter.<\/p>\n

Hawaii Caf\u00e9: only if you are next to a pool<\/h4>\n

Associating an exotic image to the caf\u00e9 is a recurring temptation. Who after all wouldn\u2019t like to make a stop in a \u201cLittle Paradise” or recharge their batteries in a “Green Oasis”? But watch out for the pitfalls of grotesque… it\u2019s easy to see people sniggering when you promise a lush place in an entirely paved neighbourhood of high-rise buildings. Honesty often pays off<\/strong>!<\/p>\n

High School Caf\u00e9: the spot around the corner<\/h4>\n

Who has never bought some pizza at the caf\u00e9 near high school or had an aperitif at the caf\u00e9 in front of the post office? If your caf\u00e9 is just a few steps from a gathering place<\/strong> such as a school, a cinema or a theatre, it\u2019s a done deal! Take advantage of the proximity of the building, a crossroads of people and ride on its popularity, by literally giving your caf\u00e9 the name of the local landmark. This will also help you to target the people who frequent the institution or public place.<\/p>\n

Coffee and TV: the quotationist caf\u00e9<\/h4>\n

Let\u2019s increase the level of difficulty with references to the lyrics of pop songs, films, sayings and proverbs<\/strong>. This naming technique is strong and effective, but also a double-edged sword, because you risk excluding an entire part of customers from understanding its meaning, and, at the same time, stimulating the imagination of the elite of those who get the intrinsic reference of the name or the subtle play of words. Do you already know roughly the clientele of your caf\u00e9? In this case, you can easily hit the nail on the head and stimulate the mental horizon of your customers with a name that is far from obvious. Have you solved the conundrum, after consulting this short guide to choosing the name of your caf\u00e9? Now, you can take care of practical matters, starting with the top-quality espresso you will serve every day<\/strong>! Your deluxe supply is available on Caff\u00e8 Vergnano\u2019s online shop dedicated to the caf\u00e9 selection<\/a>: check it out now!<\/p>\n","protected":false},"excerpt":{"rendered":"

Here we are: the furniture has been assembled, you nearly have all the equipment behind the counter, the walls have been freshly painted… what did you say?\u00a0Haven\u2019t you picked a name yet?<\/p>\n","protected":false},"author":1,"featured_media":9053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[716],"tags":[],"class_list":["post-10823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baristas-corner"],"acf":[],"yoast_head":"\nLooking for a Name: How to Choose the Right Name for your Caf\u00e9 - Caff\u00e8 Vergnano Official<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caffevergnano.com\/en\/blog\/how-choose-right-name-for-your-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking for a Name: How to Choose the Right Name for your Caf\u00e9 - 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