Coffee First tells the story of the city starting with a cup of coffee. It’s a guide to the little things. An invitation to enjoy life – the life revolving around us and our perfect espresso.
The city of Rome has been chosen to launch this project, and other Italian cities will follow. We will wander around the city, visiting its most beautiful spots to discover its finest restaurants, cafés and hotels. We will see the city of Rome under a new perspective, accompanied by a good cup of espresso that will make you feel at home, wherever you might be.