Caffè Vergnano at HostMilano 2021

From 22 to 26 October 2021 the appointment with HOSTMilano returns: the fair for the top global players in professional hospitality organized by Fiera Milano, which celebrates the restart of the entire sector.

Caffè Vergnano will participate in the event, which this year boasts over 1000 confirmed exhibitors from 40 countries, presenting its flagship products and the latest news on the program.

The corporate focus for Caffè Vergnano remains training, in fact with its Academy and thanks to its team of trainers made up of valuable figures, real ambassadors of Italian excellence, the company encourages and supports the development of the talent of its baristas, offering highly qualified professional courses for free.

Among the proposals that will be presented at the fair, the first Pink collection of coffee machines for domestic use in support of the women’s sustainability project, Women in Coffee.

In fact, Trè by Caffè Vergnano, Sanremo Cube and Faemina will “dress” in pink to become part of the Pink Collection in support of the initiative.

The machines will be available shortly on the Caffè Vergnano e-shop in a “Premium” section dedicated to the collection’s top products, with different price ranges.

Dedicated to all coffee lovers who want to experience the pleasure of enjoying a quality coffee like at the bar, but in the comfort of their own home.

HostMilano will also be an opportunity to relaunch the Caffè Vergnano 1882 branded coffee shops, the flagship of the company even beyond the Italian borders.

The branded coffee shops have in fact reached the number of 160 throughout the world and have been appreciated for over twenty years for their ability to make the Italian bar experience unique, even and especially abroad.

The most important novelty will be the renewal of the image of the cafes with changes that will range from communication to graphic restyling up to new proposals and new menus, to surprise and amaze even the most loyal customers.

For the retail part, the protagonist will be the restyling of the ground coffee packs, planned for the Italian and foreign market.

Caffè Vergnano, in fact, changes its look also for the large-scale distribution sector and leaves the word directly to its products, with new, clear and “responsible” packaging.

This decision is due to the desire to further guide the consumer towards an increasingly conscious and responsible choice, encouraging the culture of authentic Made in Italy coffee.

Also on display at the stand is the range of products of the Aroma Mio Line in grains and portioned items: a wide range of products to satisfy all fans of this unmistakable product.

For Caffè Vergnano, HostMilano 2021 represents a showcase and a moment of meeting with friends and customers, a further opportunity to speak and relaunch the message of environmental and social sustainability that has always been part of the company’s DNA.

We are waiting for you from 22 to 26 October Hall 13 Stand A27 / 35 B26 / 34

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