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  • a journey into
    LEGEND

    The story of a burning bush and a haggard herd of goats.

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    A JOURNEY INTO LEGEND

    Coffee is mentioned in the Bible and in Homer's poems, and it is also at the centre of countless legends and fables. It is said, for example, that in the eighth century, in the Yemen city of Moka, the Pastor Kaddi set fire to a huge bush, whose red berries made the goats that ate them jump around like mad creatures. The strange and inviting aroma which came from the pyre led the Pastor to gather the roasted berries and make an infusion from them: this created the famous drink with stimulating properties know as "kahwah" (which means "coffee" in Arabic).

  • THE DRINK of
    the GODS

    Between legend and myth, the story of a marvellous drink.

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    THE DRINK OF THE GODS

    Another legend, dating back to the sixth century, tells how the Archangel Gabriel went to the aid of the Prophet, who felt weak and depressed, offering him a warm, black drink.
    The potion had such a great effect that the Prophet became strong enough to "unseat 40 men and make 40 women happy."

  • from the BLACK
    CONTINENT

    From Ethiopia to Europe, via the Americas: a journey to discover a new taste.

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    FROM THE BLACK CONTINENT

    Historically, coffee was said to have originated in Ethiopia. From the XIV century onwards, it was certainly grown in Yemen, from there, in 1450.
    It reached Mecca, and spread throughout the Arab worls: it was really the Arabs who introduced the preparation and consumption of coffee as an infusion.
    Around the year 500, the black drink arrived in Turkey and then Constantinople, where the first coffee shop was opened.
    Thanks to a few sacks forgotten by Turks retreating from Vienna, coffee spread to the West via Venice.
    In 1640, in the city of lakes, the first Italian Coffee Shop was opened, the oldest in Europe. The "Caffè Florian" can be found under the gates of the Piazza San Marco. From Europe, coffee cultivation soon spread into other continents.
    The Dutch introduced it to their colonies in Western India, Java and the New World. Starting with Dutch Guiana and Martinique, coffee cultivation spread rapidly to the Spanish and Portuguese colonies of Central and South America between the two tropics.